NEW SOLUTIONS
Olus & Jebsen & Jessen Strengthen Partnership for Next-Generation Feed Solutions in APAC
Netherlands-based feed additive manufacturer Olus is strengthening strategic partnership with leading distributor Jebsen & Jessen Ingredients across Asia-Pacific.
Olus x Jebsen & Jessen
Netherlands-based feed additive manufacturer Olus is strengthening strategic partnership with leading distributor Jebsen & Jessen Ingredients across Asia-Pacific. The agreement covers Thailand, Vietnam, and Malaysia, positioning both companies to deliver innovative feed solutions to the growing Asian livestock market.
Olus’ mission isn’t to be the biggest, but to be the most valuable partner, which is why they keep operations simple, enabling them to act quickly and efficiently.
WHY THIS PARTNERSHIP MATTERS
Expanding in Asia demands more than excellent products; it requires deep local insights, relationships, and reliable support. “I’ve genuinely fallen in love with Asia,” says Johannes Fuite, CEO at Olus. “It’s about relationships. People here are incredibly caring and take the time to look after each other. That makes doing business feel more personal and rewarding. It’s the foundation of our long-term approach.”
To further enhance local customer support, Olus has welcomed industry veteran Hai Diep, bringing over 30 years of regional expertise to ensure on-the-ground technical support and knowledge transfer throughout the region.
This makes Jebsen & Jessen Ingredients an essential partner for Olus. By combining Olus’ innovative products with Jebsen & Jessen’s robust local infrastructure, extensive market knowledge and proven logistical capabilities, we are able to deliver tailored customer support across the APAC markets.
Thinh Nguyen, Feed Regional Portfolio Manager for Jebsen & Jessen Ingredients, added: “We are excited to partner with Olus and bring their innovative feed solutions to our customers across Asia-Pacific. With Olus’ science-driven products and our strong local presence, we are confident this collaboration will deliver real value and long-term growth for livestock producers in the region.”
Innovation & Automation
Olus’ competitive advantage lies in its streamlined operations and advanced manufacturing capabilities. The company operates a fully automated production facility designed for efficiency and flexibility, enabling rapid response to market demands.
“We believe that by remaining streamlined, we can offer a more responsive service.” explains Johannes Fuite. “For example, we’ve designed a fully automated factory that requires only a small number of staff. Automation allows us to operate at lower costs and maintain high efficiency. Our ability to stay competitive is rooted in both our innovative product development and our investment in automation.”
This advanced manufacturing setup brings a flexible and consistently high-quality production, enabling products like Elan® Digest to be produced within just three to five working days, providing customers with the agility they need in today’s dynamic market environment.
As Johannes puts it: “We want to be like a speedboat: fast, flexible, and sharp. We keep our operations lean, so we can move quickly and give customers the best possible service.”
What the Partnership Delivers
Proven performance
Science-based unique blends of active ingredients that are often tested through practical field trials and offer a multiple approach
Digestive efficiency
Olus’ own produced lysolecithin, hydrolysed lecithin, boosts fat digestibility, enabling energy‑reduced diets without loss of gain.
Long-term commitment
Both partners focus on antibiotic-reduction strategies, sustainable production methods, and long-term profitability for livestock producers
Technical expertise
Immediate technical assistance from experienced regional specialists providing tailored advice and comprehensive training programs.
ABOUT OLUs
Olus is a family-owned manufacturer of feed additives based in the Netherlands, with roots in animal nutrition going back over 100 years. With a forward-thinking mindset they’re dedicated to developing and producing innovative and practical health-supporting feed additives for modern livestock producers.
The company specialises in developing science-based feed solutions that support animal health and performance, with a particular focus on digestive efficiency and sustainable production methods. Olus produces innovative lysolecithin-based emulsifiers that significantly improve fat digestibility and nutrient utilisation in animal diets. This enables nutritionists to formulate energy-efficient diets without compromising animal performance.
Moving Forward
Together, Olus and Jebsen & Jessen Ingredients are committed to driving innovation and sustainable growth in Asia-Pacific’s livestock industry. Contact us to explore how we can help your business thrive.
Related Articles & Trends
Consistent Soy Protein Solutions for Young Animal Growth
Hamlet Protein delivers consistent soy protein by reducing antinutritional factors, supporting young animal growth, health, and sustainable feed.
Highlights from the Hamlet Protein Roadshow in Malaysia
Discover the highlights of the Hamlet Protein Roadshow by Jebsen & Jessen Ingredients Malaysia, showcasing innovative solutions like HP300 to support Malaysia’s swine farming industry with sustainable and antibiotic-free nutrition.
Animal Feed & Health Trends – December 2024
Scientists in California study ways to stop cow burps fuelling climate change, Study uncovers hidden dangers of toxin in diets for poultry, Feed and nutrition strategies to optimize pig gut health, and more. See what feed journals and feed industry experts have been discussing in the last four weeks.